Advertiser Information

Why Should You Advertise in Independent School magazine?

1. It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 80 years.
2. It’s guaranteed to be in the hands of decision makers. It's the only national magazine for heads and senior leaders at independent schools. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
3. It’s forward-thinking. From governance and leadership to equity and justice to advancement and finance to health and well-being, every issue covers critical education and management trends with the national and global perspective school leaders need and gives them access to thought leaders, industry experts, and peers.
4. It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.

There’s no better way to optimize your marketing budget and get national reach with this highly targeted and highly engaged audience of school leaders!

The 2025–2026 Media Kit is coming soon! (In the meantime, check out the 2024-2025 edition.)

And get started today—check out the editorial calendar and current ad rates below and reach out to advertise@nais.org. 

Issues and Closing Dates

Fall 2025
Focus: Value
Space: June 6, 2025
Materials: June 20, 2025
Drop Date: Late September

Winter 2026
Focus: Student Experience
Space: 10/1/2025
Materials: 11/5/2025
Drop Date: Early January 2026

Learn more about each issue's planned focus themes and content (subject to change).

Advertising Rates

Advertising Policy

In general, NAIS accepts advertising for tools, goods, products, and services designed to enhance, support, and sustain independent education, school leaders, and their communities. NAIS reserves the right to make changes to the following policies at any time. Placement of advertisements with NAIS constitutes acceptance of these policies.

1. Editorial Independence

• All advertisements and commercially sponsored content are independent from editorial decisions.

• NAIS does not endorse any product or service marked as an advertisement or promoted by a sponsor.

2. General Advertising Standards

• NAIS reserves the right to approve or deny any advertisement prior to publication and may cancel any advertising contract at any time.

• NAIS may decline any advertisement that negatively impacts its brand or is deemed inappropriate.

• Advertisements must not be deceptive, misleading, or unverifiable.

• Content must be free of offensive, harassing, threatening, or discriminatory material.

• Advertisements must clearly identify the advertiser and the product or service being offered.

• Layout, artwork, and format must avoid confusion with editorial content. NAIS may label such ads with “Advertisement.”

• Advertisers must substantiate all claims and avoid ambiguous or exaggerated language. Footnotes or qualifiers may be used for clarification.

• Testimonials, endorsements, or quotes must be accompanied by written consent from the referenced individual or organization.

• NAIS does not verify third-party claims and does not imply endorsement by publishing ads.

• Advertisers and their agencies assume full liability for their advertisements. Furthermore, advertiser and their agencies agree to defend and indemnify NAIS against any and all liability, loss or expense arising from any claims including but not limited to libel, unfair competition, unfair trade practices, plagiarism, infringement of trademark, trade names or patents, or copyrights or violation of rights of privacy resulting from publication by NAIS of the advertiser’s advertisement.

• NAIS and its publishing partners assume no liability for errors or omissions.

• Advertising rates are subject to change without prior notice.

3. Submission and Approval Process

• Advertisements must be submitted in accordance with deadlines outlined in the media kit or by NAIS or its publisher’s sales representative.

• Early submission is encouraged to allow time for review and revisions.

• Revised advertisements must be resubmitted for approval.

• NAIS may request changes to materials deemed inappropriate or inconsistent with its mission.

• Published advertisements may be removed at any time upon request by NAIS editorial leadership or the publisher.

4. Restrictions on Content and Timing

• NAIS prohibits advertisements that:

  • Conflict with its mission or policies;

  • Gather data, solicit personal information, or solicit membership or fundraising for organizations other than NAIS or its affiliates.

• NAIS may decline ads for events scheduled during or near NAIS events. Non-competing educational ads may be accepted at NAIS’s discretion.

5. Cancellations and Use of NAIS Branding

• Cancellations are not accepted after the stated closing date.

• All cancellations must be made in writing and acknowledged by NAIS.

• Use of the NAIS name and/or logo in advertisements requires prior written approval.